Friday, November 12, 2010

Truman Show Paper. #9

“There is no more truth than there is in the world I created for you” Christof
Christof created this world for Truman where everything is perfect. Truman did not have to live in the real world where there’s lies and disappointment. It’s almost impossible to create a “reality” show where no one is an actor. The Truman Show depicts several interesting areas of the video production through Truman’s last words, where is everyone now? And Sequel.
           
Truman started recognizing strange actions that were going on. Truman sees his father on his way to work. Strange thing about this is, is that his father died in the water during a storm. Another weird thing was when Truman was on his way to work and his radio cuts into another station where it seemed to be saying exactly the directions where he was going. This company that adopted him at birth was constantly following him and filming his every move. One last strange thing that Truman experiences is when he goes into this building and opens the elevator; he sees a “break room”. Then he gets kicked out. Truman starts thinking that something’s going on and he wanted to get away. His ideal place was to go to Fiji to see his lover Sylvia, but the travel person said that Fiji Flights were booked for a whole month. Truman eventually sneaks off at night and gets on a boat and starts sailing. He hears this loud crash, and realizes that the boat just ran into something. This is when Truman comes to the conclusion that he had been closed in.  “In case I don’t see you, good afternoon, good evening, and goodnight!” Truman states this as he walks out of the dome he had lived in all his life. He’s basically saying goodbye for good because now he knows the truth and he can explore a whole new world.

After Truman leaves the show everyone moves on from this. Christof apologizes to Truman. Christof trys to create a similar show just like the Truman show but sadly fails. Christof also asks Truman and Sylvia to star their son in a season 2 of the Truman Show, but they refused. Truman and Sylvia end up together. Sylvia met Truman after he got out and they stared at each other and embraced each other. Truman and Sylvia fell in love at first sight. They got married and had a son. Viewers of the Truman show missed the show deeply, but found other interests. People see him in the real world and always ask him questions and want autographs. People learned a few things from Truman. Things aren’t always what they seem. Don’t just trust anyone. Stick to what you know, don’t let others tell you what you know! Everyone moves on from this but for some, like Truman it’s a little bit harder.



What happens to Truman when he gets out into the “real” world?  Truman and Sylvia get married. Ironically enough they spent their honeymoon in Fiji, where Sylvia got pregnant with their son named Henry. Truman and Sylvia decide to raise their kids normally because Truman didn’t get to have a normal life. For Truman, the real world is very different from the world he lived in most of his life. This is hard for him to get used to. He realizes everything isn’t perfect. He also likes it because he doesn’t feel like he’s being followed and revolved around. Truman hates cameras. He freaks out when he sees them. He never wants to be filmed again. Truman can finally live a life where there is privacy and not always being filmed or constantly followed.

The Truman Show has many interesting areas of video production through Truman’s last words, Where’s everyone now? And sequel. Truman lived in a dome of happiness and fantasy. He lived in a fake perfect world, but also boring. Living in a perfect world makes you not want to achieve anything greater. There’s no ambition and no excitement. Why live in a world where you don’t strive for anything?

Tuesday, October 26, 2010

Advertising

What is the company? Playstation

Who is the target audience: 16-32 More males, than females

What persuasive method used (humor, action, celebrity, human interest, etc.)? Action/humor

How were camera shots and editing used to enhance the message? Fast editing.  Bad continuity

What is the slogan/message for the company? "Live in your world, play in ours"

Was the message effective? Why or why not? No, not a fan or football video games.


What is the company? Budweiser

Who is the target audience: 21+ Males, some females who like horses

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor, Horses

How were camera shots and editing used to enhance the message? Close up, rewind

What is the slogan/message for the company? Budweiser, they use horses

Was the message effective? Why or why not? Yes, its funny.


What is the company? Chrysler Crossfire

Who is the target audience: Women

What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity, Celine Dion

How were camera shots and editing used to enhance the message? Close up

What is the slogan/message for the company? Drive and love

Was the message effective? Why or why not? Yes, super nice car.


What is the company? Pepsi Twist

Who is the target audience: Pepsi drinkers

What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity, Humor

How were camera shots and editing used to enhance the message? Bad continuity, Close up

What is the slogan/message for the company? "A New twist on a great thing"

Was the message effective? Why or why not? No, I do not want to buy a pepsi twist, bad advertising.


What is the company? FedEx

Who is the target audience: Young adults, people who use FedEx, People that have seen Cast Away

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor

How were camera shots and editing used to enhance the message? Flash back

What is the slogan/message for the company? Didn't open package for 5 years, The stuff that was in the package woulda helped him on the island. FedEx will give you your package no matter what.

Was the message effective? Why or why not? Yes, because it was funny. Came from the movie "Cast Away"


What is the company? Dodge

Who is the target audience: Men

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor. Truck in mud.

How were camera shots and editing used to enhance the message? Fast shots

What is the slogan/message for the company? "Grab life by the horns"

Was the message effective? Why or why not? Yes, Fast truck


What is the company? Gatorade

Who is the target audience:  Athletes

What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity, Michael Jordan

How were camera shots and editing used to enhance the message? Michael Jordan VS Michael Jordan

What is the slogan/message for the company? Is it in you?

Was the message effective? Why or why not?  Yes


What is the company? ESPN Sport Center

Who is the target audience: Athletes, Mostly male

What persuasive method used (humor, action, celebrity, human interest, etc.)? Joe Montana, Stewert Scott

How were camera shots and editing used to enhance the message? Frantic camera shots, Close up

What is the slogan/message for the company? This is Sports center

Was the message effective? Why or why not? No, not into sports


What is the company? H&R Block (Tax company)

Who is the target audience: Adults

What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity, Willy Nelson, Humor

How were camera shots and editing used to enhance the message? Close up
What is the slogan/message for the company? Double Check

Was the message effective? Why or why not? Yes


What is the company? Bud Light

Who is the target audience: 21+

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor

How were camera shots and editing used to enhance the message? Close up

What is the slogan/message for the company? Great taste

Was the message effective? Why or why not?


What is the company?

Who is the target audience:

What persuasive method used (humor, action, celebrity, human interest, etc.)?

How were camera shots and editing used to enhance the message? Everywhere you want us to be

What is the slogan/message for the company?

Was the message effective? Why or why not?

Monday, October 4, 2010

Camera Technique Notes

INTERVIEWING:
• What seven items should you bring with you when you are shooting an interview?
(Clocks Tick Tock Making Heads Pound Loudly)
C Camera
T Tape
T Tripod

M Microphone (About a hang losose symbol away from their mouth)
H Head Phones
P Power Source
L Light






• Shooting into a light source = Light should always be behind the camera. Shooting into a light source causes a SILHOUETTE. (Dark Photo/ A poorly lit shot)

Button to adjust = Back light button or a flash so you don't have a silhouette.


• Where do you want your light source? Light should always be behind the camera.


• On what object should you focus the camera? The nose


• No tripod= Bad


• Date and Time= This is permanately recorded on your tape


• What's the difference between SP/EP? Standard Play on tape Extended Play- will allow you to record more.

• Camera shoots in SP.

• Pre-Roll- 2-3 Seconds before you start your interview, so you don't cut anything they say off, and so you have room to edit.


• Post-Roll- 2-3 Seconds after your interview, so you don't cut off what they say, and have room to edit.


CAMERA SHOTS:

***BACKGROUND:  DYNAMIC: has some depth, not plain.
Interview at least 6-8 feet from the wall

• 1 Shot= Middle of the chest to the head, centered in the frame (Usually above the mic)

• 1 Shot with graphic= Middle of the chest to the head, but panned to the side so you can see the graphic.

• 2 Shot= Only for anchors where they are interacting.

• CU- Close Up, Zoomed in on an object.

• MS- Medium Shot, Half of a person or just not as close as a close up.

• LS- Long Shot, Whole body.

• ECU- Extreme Close Up, Very zoomed in.

• Rule of thirds- Imaginary lines to help frame the shot.


CAMERA MOVEMENTS:
• Tilt- When you move the camera up and down. Follow something thats going up or down.


• Pan- Side to side (Left to right).


• Zoom- Getting closer or farther away from an object. To see something clearer.


• Dolly- Pysically moving your camera (Usually on wheels).

LIGHTS
• Key- The strongest light that does most of the lighting and is at a 45 degree angle.


• Fill- Fills in the shadows from the other direction, 45 degree angle from the Key light.


• Back- Seperates the subject from the background.


MICROPHONES:
• Unidirectional- Picking up sound from one direction.
• Omnidirectional- Picks up sound from all directions. (Most cameras)
• Cardiod- Heart shaped microphone, picks up some sound from the side but NOT from the back.
• Lav/Lapel Microphone- One that clips on to your shirt
• Boom Microphone- Microphone thats on a stick, Unidirectional