Advertising

What is the company? Playstation

Who is the target audience: 16-32 More males, than females

What persuasive method used (humor, action, celebrity, human interest, etc.)? Action/humor

How were camera shots and editing used to enhance the message? Fast editing.  Bad continuity

What is the slogan/message for the company? "Live in your world, play in ours"

Was the message effective? Why or why not? No, not a fan or football video games.


What is the company? Budweiser

Who is the target audience: 21+ Males, some females who like horses

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor, Horses

How were camera shots and editing used to enhance the message? Close up, rewind

What is the slogan/message for the company? Budweiser, they use horses

Was the message effective? Why or why not? Yes, its funny.


What is the company? Chrysler Crossfire

Who is the target audience: Women

What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity, Celine Dion

How were camera shots and editing used to enhance the message? Close up

What is the slogan/message for the company? Drive and love

Was the message effective? Why or why not? Yes, super nice car.


What is the company? Pepsi Twist

Who is the target audience: Pepsi drinkers

What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity, Humor

How were camera shots and editing used to enhance the message? Bad continuity, Close up

What is the slogan/message for the company? "A New twist on a great thing"

Was the message effective? Why or why not? No, I do not want to buy a pepsi twist, bad advertising.


What is the company? FedEx

Who is the target audience: Young adults, people who use FedEx, People that have seen Cast Away

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor

How were camera shots and editing used to enhance the message? Flash back

What is the slogan/message for the company? Didn't open package for 5 years, The stuff that was in the package woulda helped him on the island. FedEx will give you your package no matter what.

Was the message effective? Why or why not? Yes, because it was funny. Came from the movie "Cast Away"


What is the company? Dodge

Who is the target audience: Men

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor. Truck in mud.

How were camera shots and editing used to enhance the message? Fast shots

What is the slogan/message for the company? "Grab life by the horns"

Was the message effective? Why or why not? Yes, Fast truck


What is the company? Gatorade

Who is the target audience:  Athletes

What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity, Michael Jordan

How were camera shots and editing used to enhance the message? Michael Jordan VS Michael Jordan

What is the slogan/message for the company? Is it in you?

Was the message effective? Why or why not?  Yes


What is the company? ESPN Sport Center

Who is the target audience: Athletes, Mostly male

What persuasive method used (humor, action, celebrity, human interest, etc.)? Joe Montana, Stewert Scott

How were camera shots and editing used to enhance the message? Frantic camera shots, Close up

What is the slogan/message for the company? This is Sports center

Was the message effective? Why or why not? No, not into sports


What is the company? H&R Block (Tax company)

Who is the target audience: Adults

What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity, Willy Nelson, Humor

How were camera shots and editing used to enhance the message? Close up
What is the slogan/message for the company? Double Check

Was the message effective? Why or why not? Yes


What is the company? Bud Light

Who is the target audience: 21+

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor

How were camera shots and editing used to enhance the message? Close up

What is the slogan/message for the company? Great taste

Was the message effective? Why or why not?


What is the company?

Who is the target audience:

What persuasive method used (humor, action, celebrity, human interest, etc.)?

How were camera shots and editing used to enhance the message? Everywhere you want us to be

What is the slogan/message for the company?

Was the message effective? Why or why not?