Advertising

What is the company? Playstation

Who is the target audience: 16-32 More males, than females

What persuasive method used (humor, action, celebrity, human interest, etc.)? Action/humor

How were camera shots and editing used to enhance the message? Fast editing.  Bad continuity

What is the slogan/message for the company? "Live in your world, play in ours"

Was the message effective? Why or why not? No, not a fan or football video games.


What is the company? Budweiser

Who is the target audience: 21+ Males, some females who like horses

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor, Horses

How were camera shots and editing used to enhance the message? Close up, rewind

What is the slogan/message for the company? Budweiser, they use horses

Was the message effective? Why or why not? Yes, its funny.


What is the company? Chrysler Crossfire

Who is the target audience: Women

What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity, Celine Dion

How were camera shots and editing used to enhance the message? Close up

What is the slogan/message for the company? Drive and love

Was the message effective? Why or why not? Yes, super nice car.


What is the company? Pepsi Twist

Who is the target audience: Pepsi drinkers

What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity, Humor

How were camera shots and editing used to enhance the message? Bad continuity, Close up

What is the slogan/message for the company? "A New twist on a great thing"

Was the message effective? Why or why not? No, I do not want to buy a pepsi twist, bad advertising.


What is the company? FedEx

Who is the target audience: Young adults, people who use FedEx, People that have seen Cast Away

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor

How were camera shots and editing used to enhance the message? Flash back

What is the slogan/message for the company? Didn't open package for 5 years, The stuff that was in the package woulda helped him on the island. FedEx will give you your package no matter what.

Was the message effective? Why or why not? Yes, because it was funny. Came from the movie "Cast Away"


What is the company? Dodge

Who is the target audience: Men

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor. Truck in mud.

How were camera shots and editing used to enhance the message? Fast shots

What is the slogan/message for the company? "Grab life by the horns"

Was the message effective? Why or why not? Yes, Fast truck


What is the company? Gatorade

Who is the target audience:  Athletes

What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity, Michael Jordan

How were camera shots and editing used to enhance the message? Michael Jordan VS Michael Jordan

What is the slogan/message for the company? Is it in you?

Was the message effective? Why or why not?  Yes


What is the company? ESPN Sport Center

Who is the target audience: Athletes, Mostly male

What persuasive method used (humor, action, celebrity, human interest, etc.)? Joe Montana, Stewert Scott

How were camera shots and editing used to enhance the message? Frantic camera shots, Close up

What is the slogan/message for the company? This is Sports center

Was the message effective? Why or why not? No, not into sports


What is the company? H&R Block (Tax company)

Who is the target audience: Adults

What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity, Willy Nelson, Humor

How were camera shots and editing used to enhance the message? Close up
What is the slogan/message for the company? Double Check

Was the message effective? Why or why not? Yes


What is the company? Bud Light

Who is the target audience: 21+

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor

How were camera shots and editing used to enhance the message? Close up

What is the slogan/message for the company? Great taste

Was the message effective? Why or why not?


What is the company?

Who is the target audience:

What persuasive method used (humor, action, celebrity, human interest, etc.)?

How were camera shots and editing used to enhance the message? Everywhere you want us to be

What is the slogan/message for the company?

Was the message effective? Why or why not?

videoo

http://www.youtube.com/watch?v=RM56zz8STa8

Camera Technique Notes

INTERVIEWING:
• What seven items should you bring with you when you are shooting an interview?
(Clocks Tick Tock Making Heads Pound Loudly)
C Camera
T Tape
T Tripod

M Microphone (About a hang losose symbol away from their mouth)
H Head Phones
P Power Source
L Light

• Shooting into a light source = Light should always be behind the camera. Shooting into a light source causes a SILHOUETTE. (Dark Photo/ A poorly lit shot)

Button to adjust = Back light button or a flash so you don't have a silhouette.


• Where do you want your light source? Light should always be behind the camera.


• On what object should you focus the camera? The nose


• No tripod= Bad


• Date and Time= This is permanately recorded on your tape


• What's the difference between SP/EP? Standard Play on tape Extended Play- will allow you to record more.

• Camera shoots in SP.

• Pre-Roll- 2-3 Seconds before you start your interview, so you don't cut anything they say off, and so you have room to edit.


• Post-Roll- 2-3 Seconds after your interview, so you don't cut off what they say, and have room to edit.


CAMERA SHOTS:

***BACKGROUND:  DYNAMIC: has some depth, not plain.
Interview at least 6-8 feet from the wall

• 1 Shot= Middle of the chest to the head, centered in the frame (Usually above the mic)

• 1 Shot with graphic= Middle of the chest to the head, but panned to the side so you can see the graphic.

• 2 Shot= Only for anchors where they are interacting.

• CU- Close Up, Zoomed in on an object.

• MS- Medium Shot, Half of a person or just not as close as a close up.

• LS- Long Shot, Whole body.

• ECU- Extreme Close Up, Very zoomed in.

• Rule of thirds- Imaginary lines to help frame the shot.


CAMERA MOVEMENTS:
• Tilt- When you move the camera up and down. Follow something thats going up or down.


• Pan- Side to side (Left to right).


• Zoom- Getting closer or farther away from an object. To see something clearer.


• Dolly- Pysically moving your camera (Usually on wheels).

LIGHTS
• Key- The strongest light that does most of the lighting and is at a 45 degree angle.


• Fill- Fills in the shadows from the other direction, 45 degree angle from the Key light.


• Back- Seperates the subject from the background.


MICROPHONES:
• Unidirectional- Picking up sound from one direction.
• Omnidirectional- Picks up sound from all directions. (Most cameras)
• Cardiod- Heart shaped microphone, picks up some sound from the side but NOT from the back.
• Lav/Lapel Microphone- One that clips on to your shirt
• Boom Microphone- Microphone thats on a stick, Unidirectional